• Pioneering: a commitment to boldness and agileness, to courageously taking on challenges, and to using deep customer insight to develop innovative solu- tions.
• Integrity: a commitment to fairness, honesty, transparency and ethics in our conduct. We are guided by a simple principle: “Do what is right, not what is easy.”
• Excellence: a commitment to being passionate about achieving the highest standards of quality, and to always promoting meritocracy.
• Unity: a commitment to investing in our people and partners, enabling continuous learning, and to building caring and collaborative relationships based on trust and mutual respect.
• Responsibility: a commitment to integration of environmental and social principles in our businesses, and to ensuring that what comes from the people goes back to the peo- ple many times over.
• Building a Sustainable Enterprise: a commitment to creating shareholder values based on sustained financial performance and long-term profitable growth. That means managing risk, and carefully considering every strategic, tactical and investment decision.